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Recovering Australia’s takeaway cups — at scale

Simply Cups is Australia’s largest paper cup recovery program, helping organisations divert millions of cups from landfill through verified collection and recycling.

How cup collection works for your organisation

Choose your collection setup

Collect on-site

Pickups + reporting

Select the right unit size for your space and cup volume.

Cups go into Simply Cups sleeves and into dedicated bins.

We'll schedule collections, and provide monthly reports on cups collected.

How can you get involved?

Businesses & Venues

oak park

Install collection units and book a pickup schedule that suits your site.

Brands (cup owners)

Man with cup

Help customers recycle correctly with the evidence-based 'Drop Off Only ARL'.

Schools

7-Eleven Schools

Set up free collections at your primary or secondary school.

Individuals

Cup tube

Drop your paper cups at a nearby collection unit.

Closing the Loop: watch the Simply Cups journey

From local markets to iconic landmarks, see how our partners are diverting millions of cups from landfill

One of the reasons paper cups including coffee cups cannot be recycled in kerbside recycling is because of their waterproof lining. Both plastic and plant-based linings cannot be recycled in traditional recycling. â€‹

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Simply Cups is Australia's first and largest paper cup recycling program. We save millions of cups from landfill and give them a second life. 

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Once cups are collected, we process them and our manufacturing partners make sustainable products.​

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Torres Strait Islander flag

Number of cups saved from landfill is an estimated calculation based on weight and assumes the average cup collected by Simply Cups weighs 12.5g.​

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​Simply Cups is operated in a manner consistent with the National Framework for Recycled Content Traceability.

Simply Cups acknowledges the Traditional Custodians of the lands on which we operate across Australia and pays respect to Elders past and present.

 

We recognise the continuing cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

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